Sublime Brews Up Their First Beer

AleSmith First Brew JP Perkins Sublime

By Pints Templars Founder JP Perkins

To celebrate the 25th anniversary of their ground breaking debut album, "40oz. to Freedom", Sublime has something special brewing.  

In addition to a new documentary, the band is teaming up with San Diego based AleSmith Brewing to create it's own branded beer.  The beer, labeled of course "40oz of Freedom", will be a Mexican style Lager, and available as a limited batch in 12oz cans.  For die hard fans a small run of 40oz bottles will be available for sale directly at the San Diego brewery.

Industry blog Brewbound reports that the decision to produce a Mexican-style lager was a collaboration between the band and the brewery:  

“The band members are all big fans of this style of beer. We wanted to create our thirst-quenching version of a traditional Vienna-style lager (famously brewed by the Mexican breweries) that showcases a grainy, malt-forward sweetness and easy drinkability. Clean and crisp with subdued hop bitterness to balance, makes Sublime Mexican Lager the go-to beer for hot summer days or pre-concert tailgating.” -Peter Zien AleSmith CEO

The band seems very happy with their choice of AleSmith as a partner and they are excited to see the project move forward:

“From our very first meeting this was obviously a perfect fit,” says Sublime’s manager Dave Kaplan. “Both AleSmith and Sublime are all about staying true to quality and authenticity above all else. Plus, I always could see that classic Sublime Sun logo on a beer bottle. We just needed a world-class beer to go inside and we found it with AleSmith.”

The first cans will hit the shelves in California this June just in time for the summer.

 


Older Post Newer Post


Leave a comment

Please note, comments must be approved before they are published