By Pints Templars Founder JP Perkins
To celebrate the 25th anniversary of their ground breaking debut album, "40oz. to Freedom", Sublime has something special brewing.
In addition to a new documentary, the band is teaming up with San Diego based AleSmith Brewing to create it's own branded beer. The beer, labeled of course "40oz of Freedom", will be a Mexican style Lager, and available as a limited batch in 12oz cans. For die hard fans a small run of 40oz bottles will be available for sale directly at the San Diego brewery.
Industry blog Brewbound reports that the decision to produce a Mexican-style lager was a collaboration between the band and the brewery:
“The band members are all big fans of this style of beer. We wanted to create our thirst-quenching version of a traditional Vienna-style lager (famously brewed by the Mexican breweries) that showcases a grainy, malt-forward sweetness and easy drinkability. Clean and crisp with subdued hop bitterness to balance, makes Sublime Mexican Lager the go-to beer for hot summer days or pre-concert tailgating.” -Peter Zien AleSmith CEO
The band seems very happy with their choice of AleSmith as a partner and they are excited to see the project move forward:
“From our very first meeting this was obviously a perfect fit,” says Sublime’s manager Dave Kaplan. “Both AleSmith and Sublime are all about staying true to quality and authenticity above all else. Plus, I always could see that classic Sublime Sun logo on a beer bottle. We just needed a world-class beer to go inside and we found it with AleSmith.”
The first cans will hit the shelves in California this June just in time for the summer.