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Is Big Beer Buying Too Much Craft?

Big Beer Ed M Morris Short's Brewing

Is Big Beer Buying Too Much Craft?

By Editor In Chief/Lord Of Words Ed M Morris While the deal is pending state regulatory approval, Heineken-owned Lagunitas Brewing is planning on purchasing 20% of Short's Brewing.  Short's is one of Michigan's predominant breweries - claims that teaming up with Lagunitas will help it succeed getting a better share of the craft beer market. The plan on keeping their brand identity intact and use the partnership to shore up its current business. Is Big Beer getting too much of the Craft Beer industry? We asked the members of the Pints Templars Facebook group, and got the following results:    ...

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